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Friday, October 16, 2026
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TikTok Offers The Community Control to Decrease Artificial Intelligence-Made Media in Their Feeds

Users will soon have a new feature that enables them to reduce the volume of artificial intelligence-produced videos appearing in their streams. This move comes as the platform revealed that it currently hosts more than 1 thousand million AI videos.

Pilot Phase and Launch

This change is undergoing trials over the coming weeks before a full-scale launch. This advancement coincides with a surge in AI-generated material, spurred by recent content generation software.

AI Proliferation Online

Studies have shown that nearly a tenth of the fastest-growing content creators on a competing service only show content made by AI. A significant portion of this content is considered mass-produced AI material, a label for poor-quality, factory-style content that is often absurd or dreamlike.

Based on user feedback that a lot of users appreciate content made with AI tools, ranging from computer-generated images to informative clips, and we want to offer the community the option to see more or less of that, depending on their own choices,” commented a spokesperson.

Scale of AI Content

The service disclosed that there are currently over a billion videos on its app identified as artificially created. In total, in excess of 100 m media items are added to the app daily, making clips made by AI a limited portion of its overall inventory.

How to Adjust Settings

Users will be in a position to reduce or increase the amount of AI-generated videos they see by using the topic control option in the application and choosing AI-made media. Additional categories that can already be adjusted under the filter encompass politics, clothing, aesthetics, and dance.

AI Disclosure Rules

Its rules mandate users to tag convincing artificially created content, and it forbids malicious deepfakes of celebrities or emergencies. Any believable AI video that is not labeled can be removed under its user guidelines.

Additionally, the app will now add an artificially created watermark to content produced via its proprietary AI systems, or detected by an industry-wide initiative for recognizing artificial media. This measure is intended to deter users from attempting to bypass the tagging system.

Educational Initiatives

The platform is additionally launching a two million dollar AI literacy fund for specialists and groups to create informative material about responsible artificial intelligence. This initiative will assist charitable organizations focused on educating programming and robotics.

Moderation Strategy

TikTok has supported its content review process, following controversy over proposals to cut jobs for hundreds of safety staff in the UK. It is set to cut hundreds of positions in its content moderation division in the UK capital, with labor groups and online safety experts voicing alarm that staff are being displaced by automated systems.

A senior executive stated that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by eliminating the most graphic content ahead of it gets reviewed by staff. The platform stated a significant reduction in disturbing and violent content seen by human moderators over the last 12 months due to the use of its automated systems.

We believe it is crucial to combine staff and AI to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s very important to limit contact with dangerous material as swiftly, which is the area in which a extensive automated help is making a difference work at speed.”
EW
About the author

Emily Wood

A tech journalist with over a decade of experience covering emerging technologies and digital transformation across Europe.

Dynex Club UK

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